This pitch involved designing a cohesive spatial experience across the plenary, lounge, and reception areas. The plenary was crafted to reflect Ericsson’s forward-thinking identity, with dynamic visuals and a clean, tech-driven layout to support impactful presentations. The lounge offered a more relaxed, interactive environment, encouraging informal networking with subtle brand elements integrated into the furnishings and digital displays. At the reception, the design introduced guests to the event's tone  ensuring a unified aesthetic and experience from entry to exit.