Client: Cathay Pacific Agency: Jack Morton Role: 3D Designer Responsibilities: Concept I Visualisation Status: Concept proposal 2023

This pitch involved designing a premium pop-up experience for Cathay Pacific within a shopping centre environment. Inspired by the comfort and elegance of the airline's onboard experience, the space combined warm materials, soft curves and subtle branding to create an inviting destination for visitors. The layout encouraged guests to explore the brand through interactive moments and personalised travel consultations, delivering a welcoming environment that reflected Cathay Pacific's premium service and contemporary identity.