Asked by the clients directly for the last 3 years, The EY stand invites visitors into an immersive, welcoming environment defined by a bold LED centerpiece, a striking black-and-yellow palette, and warm lighting. Semi-private and enclosed meeting areas support both casual and focused conversations, while slatted ceilings unify the design across key zones. At the heart, a central networking area doubles as a plenary space, bringing together innovation, dialogue, and brand expression.