Heineken
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Heineken +
Client: Heineken Agency: Jack Morton Role: Senior 3D Designer Scale: 1,000+ Attendees Responsibilities: Concept I Visualisation I Design Intent I Status: Delivered 2026
Designed four immersive fan experiences for Heineken's Champions Village at the UEFA Champions League Final in Budapest, each celebrating football culture while reinforcing the brand's vibrant identity. The spaces combined hospitality, entertainment and interactive moments, creating memorable environments that encouraged social connection throughout the event. My role covered the full 3D design process, producing visualisations, plans and elevations to communicate the design intent from concept through to delivery. This project also marked my first use of AI to enhance the realism of final visuals, while keeping the creative design process entirely designer-led.