Client: IBM Agency: Jack Morton Role: 3D Designer Scale: 5,000 Attendees Responsibilities: Concept I Visualisation I Design Intent I Status: Delivered 2026

This project involved designing a large-scale plenary experience for IBM Think, accommodating an audience of over 5,000 attendees. The stage reflected IBM's forward-thinking identity, using expansive LED displays, clean architectural forms and immersive lighting to support engaging keynote presentations. The wider event environment was designed to maximise visibility, audience engagement and flow, ensuring a cohesive experience from arrival through to the final session.