This exhibition stand concept for GSK was designed to push creative boundaries and make a bold visual statement in a traditionally conservative space. Inspired by molecular structures, the design features oversized orange spheres that act as both sculptural elements and brand cues, setting GSK apart from its competitors in the exhibition show. At the heart of the stand is an open, interactive hub with transparent LED displays and hands-on demos, encouraging engagement and discovery. The layout is intentionally fluid and immersive, blending form and function to deliver a high-impact, future-facing brand experience.