Client: Cadillac Agency: Jack Morton Role: 3D Designer Scale: 1,000 Attendees Responsibilities: Concept I Visualisation Status: Concept proposal

This event concept for Cadillac was designed to push creative boundaries and make a bold visual statement in a traditionally conservative space. Inspired by geometic dreams, the design features oversized cubes that act as both sculptural elements and brand cues for video content, There are 4 different zones that focus on the the different expert areas that cadillac like to focus on when it comes to their brand. The layout is intentionally fluid and immersive, blending form and function to deliver a high-impact, future-facing brand experience.